Tag Archives: stephn fry

The Fry Effect

Thanks to Kate Smurthwaite and Stephen Fry, my new blog (God and Son) has had a very good first couple of weeks.

Today was spectacular, thanks to ‘The Fry Effect‘… A  single retweet by Stephen Fry and God & Son went ballistic… Within a couple of minutes over 2,500 people had visited the blog…. This quieted down to about 1 hit a second for the next 3 hours….

I don’t expect to keep up such incredible numbers, but the initial publicity is fantastic!

This is the link he re-tweeted: http://wp.me/p2mtvw-2N (Pop Goes Your Head)

And this is the effect after 3 hours….

During typing this blog entry, another 1000 hits have taken place….

Crazy….

I figure (and this works quite well on ‘celebs’…)

  • 25% of a Twitterers followers are active (the rest just add them as a friend and don’t really interact).
  • 1% of them would click a link the Tweeter posts.
  • 1% of them will be repeat site visitors.
  • This worked out pretty accurate when Wossy re-tweeted my Twitter Guide.

So.. for Mr Fry:

Over 4,200,000 followers… my theory says 1,050,000 active…. so 10,500 people will click the link and 105 will be repeat visitors.
So far, 14,000 people have hit my site today, so I’m a little out, but that is down to how many ‘ripple effect‘ re-tweets.

The ‘ripple effect‘ re-tweets work out just the same as the initial re-tweeting. Someone re-tweets the initial re-tweet…. Fry re-tweets me, someone re-tweets Fry…. someone re-tweets the person who re-tweeted Fry… etc

The percentage breakdown of those ripple tweeters followers now add to the hits my site gets… which explains the additional 4,000 hits above the theorised 10,000 initial hits from Stephen Fry.

At 10,000 hits I did notice a drop in hits per minute…. from 75 per minute to 50 per minute… which would suggest the initial Fry effect was now being passed over to the effect that HIS re-tweeters were giving me.

It all works out somehow….

Anyway, as a rule of thumb, it’s not too bad…


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