New Land Rover ‘Defender’ revealed

It’s a sad day if this is how the Defender replacement is going to turn out.

Really glad that we brought a Series 3… and by Hell are we going to keep it if the DC 100 is the future….

According to FunRover.com

This is a preview of the vehicle which is planned for release, according to FT, in 2015. Land Rover’s Design Director, Gerry McGovern says that it’s not the finished vehicle, but rather, the start of a 4 year journey to design a ‘relevant Defender for the 21st-Century’…

I’m sorry, but the beauty of the box, from Series 1 to the latest Defender… a family line (and interchangeability) has made the Land Rover one of the very last true iconic cars on the UK roads… and one of, if not THE last true iconic UK car on foreign soil, so I hope you’ll forgive me when I say that the released photo of the DC 100 leaves me greatly saddened.

I seriously hope that this is a ‘way out’ concept, and that the final design is more in keeping with the REAL Land Rover shape – which to me, and to countless other people, is a huge part of the Land Rover heritage.

This new DC 100 is just a fat version of the Japanese Nissan Cube… and you don’t even have to squint to see the similarities.

DC 100 (top). Nissan Cube (bottom)... I think.

If you MUST go this way Land Rover, then can I suggest that you also bring out some simpler, more basic utilitarian models that still have interchangeability of parts, simple nut & bolt maintenance and retain the classic box shape. Maybe call it the Series 4, or to be cool, the SX, because X is cool, isn’t it?

This DC100 looks too curvy & aimed at a softer crowd than the current Defender and the older Counties and Series before. This new shape will just make people buy similar looking Japanese pick-ups, after all it looks like that’s where it’s from (design wise).

People put a lot of faith in the familiar Land Rover box shape, regardless of what is good or bad under the hood. By losing the old faithful image of a tough, established work horse, you’re going to loose followers. Other companies would give their off spring away to get such a visual branding as the old box…. I can’t see it as anything other than a bad move.

By all means, make the DC100, but badge it as Discovery X or something and keep the Defender simple, boxy & utilitarian.

We like to mess around with generic bolt on parts & make OUR Land Rovers that bit individual, to suit OUR purposes… and there’s a HUGE range of after market bolt ons & spares that we use across the Series ~ Defender range.

By coming out with a totally new design (which is only recognisable as a Defender because YOU told us…), you take ALL of that away from us.

On that matter… The new Beetle, Mini & Fiat 500… even Morgan & Citroën 2CV concept… are all recognisable as modern incarnations of their original models. The DC100 fails at even that. It looks more like a more focused Disco/Freelander clone with no hint of the heritage we’ve grown to trust.

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About LB

http://www.sometimespace.com http://about.me/thelucasblack View all posts by LB

4 responses to “New Land Rover ‘Defender’ revealed

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